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Trails
To develop and sustain Scotland as a premier riding destination we help ensure that the right trails are in the right place, and built and managed by the right people.
An esteemed audience of creatives, Scottish film and TV producers and directors, Scottish and Local Government representatives and of course, friends and family, joined together in Glasgow last Thursday evening to celebrate the 'graduation' of the first ever Fresh Cuts cohort.
Marking the end of the Fresh Cuts programme, the evening was hosted in the heart of Glasgow, close to Cut Media studios and the hub of Scotland's TV and film industry.
The Haberdashery on Sauchiehall Street provided the perfect backdrop for the evening, providing relaxed, cool vibes as over 100 specially invited guests started to arrive.
For the Fresh Cuts trainees Aimi, Ben, Calum, Innes, Murdo, Ross and Sean, this would be the premier screening of the film projects that they each had been working on over the course of the programme. Although they had been working closely together as a group through all the training sessions, this would also be the first time they got to see each others final films.
A real buzz was in the air as Graeme, the Head of DMBinS, welcomed the guests and explained a little about the background to the programme and how a chat on a bike ride, ended up as this unique and ground-breaking programme.
David Smith the Director of Screen Scotland, was up next and told the guests of the very first conversation with Graeme, who put the idea to him, and why Screen Scotland were supportive of and provided the funding for this programme.
He shared with the room that Screen Scotland recognise that viewing habits are changing rapidly, and that creative people and production companies are increasingly working in direct to consumer platforms like YouTube, TikTok and other social media platforms, often with funding from brands rather than broadcasters.
Screen Scotland recognised that this exciting and innovative opportunity supports their development plans for the screen sector in Scotland, but in the context of YouTube and that is a first for them.
Stu Thomson, Founder of Cut Media, was up next and shared how ever since receiving that initial call from Graeme, he and the team at Cut Media have loved giving back to Scotland’s creative community through Fresh Cuts. Sharing knowledge and experience of what it takes to develop original and watchable content, while watching the seven Fresh Cuts trainees develop as the programme progressed.
Colena from DMBinS, who had managed and supported the trainees throughout the programme, was then able to introduce the first ever graduates of the Fresh Cuts programme as they each took to the floor to introduce their films.
We know that everyone will be excited to see the films and we are working on a programme of release for each film. We hope that by releasing them across the rest of this year will ensure a wider reach and as much exposure as possible for the film content and the seven Fresh Cuts graduates.
ALL IMAGES PETE SCULLION
First up was Aimi Kenyon, who introduced her film Urban Delights. A fun campaign to bring attention to the number and quality of urban trails and pump tracks across Scotland. In Scotland we have over 50, the second highest number of pump tracks of any country in Europe, and when combined with urban trails we have fantastic range of facilities to get people riding close to home.
She delivered a delivered a beautiful film, full of heart warming moments and awesome riding that really showcased that pump tracks can be for anyone, anytime and for any bike!
Part of her film focussed on the Cathkin Braes pump track and the work of the Castlemilk Youth Complex and we were delighted to be joined on the night by many of the young people who starred in the film. It was heart warming to see the joy and pride in their faces as they saw themselves riding and speaking on the big screen.
Next up was Ross La Trobe who was tasked with creating a film to spotlight the unique work packages and broad ranging work that DMBinS does in the Scottish Borders to improve the MTB Ecosystem: covering the key elements of Trails, Events, Business-Community-Education.
Named 'The Local Loop', Ross's skills, creativity and clear flair for comedy ensured that what potentially could have been a dry watch was full of incredible effects, awesome riding, great people and businesses and really showcased the good work that our Marc and Ed are doing in the Borders, highlighting just what it takes to create a world class mountain biking eco system.
We were delighted to be joined by a lot of Ross's friends who starred in the film, and it was clear that they all loved seeing the end product and how Ross crafted over 19 hours of content into 8:20 minutes of good times.
Sean's film was created to support some of the learnings from the UK Trail Project initial report. Where following consultation with mountain bikers and land managers across the UK, the UK Trail Project found many places where mountain biking exists in harmony with nature and other users of the shared land.
To help trail access and development, we wanted to spread the learning points from these sites to other riders across the riding community with good messages around 'doing the right thing'.
'Do Yer Bit' is a short film highlighting good practices to riders, with great riding, an appreciation of nature and a key performance by members of Tayside Trail Association!
Murdo was up next to introduce his film 'One Year to Go!' which will be released to coincide with a year to go until the 2026 Commonwealth Games. Murdo is already a talented photographer and his skills in producing this short documentary, looking back to the 2014 Games and looking forward to the incoming 2026 Games were on display as the film took us for a nostalgic look back by some of Scotland's best track athletes.
We were delighted to be joined on the night by Olympic medalist, Katie Archibald who appears in this celebratory film.
Aberdeenshire is Calling- A film by Calum McBain, was up next with Calum introducing us to his work in typical Aberdonian fashion, with humour, sarcasm and the McBainer wit.
This exciting film shot in POV, showcased some of the many adventures and experiences to be found across Aberdeenshire taking in a selection of the unique and diverse landscapes, riding opportunities and communities that make it Scotland’s MTB Destination of the Year.
We know that this is going to be a huge hit and meet the brief by encouraging many more trips and vacations to be booked to the Shire.
Ben Davies next introduced his film 'Changing Gears' a film about Mountain Bike Leadership. He was tasked to come up with an aspirational, inspirational and inclusive campaign to encourage more people into mountain bike leadership.
He certainly did that! Ben delivered a delightful 13 minute film with a calming pace that wound its way through the glorious Cairngorms, with insights and thoughts from the main character Lizzie. Featuring stunning landscapes, demons and a horse, alongside words of wisdom from mountain bike legends and guides such as Aneela McKenna (Mor Diversity), Emma Holgate (Glenmore Lodge) and Neil Russell (Adaptive Riders Collective), this film was an amazingly clever and insightful way to encourage folks to think about choosing an MTB leadership pathway.
Innes Graham is already well known for his exceptional photography, but his was something different for him. We asked him to deliver a film that would be the anchor of a campaign to encourage experienced mountain bikers to travel to Scotland during the winter to enjoy the challenges and adventure of riding during the winter months.
He delivered a film which not only showcased the beauty of riding in Scotland in the winter, but cleverly included the narrative of our inner thoughts of the journey from 'this is SO not worth it' to the post ride 'that was SO worth it' when you embrace winter riding for whatever your reasons. His was the pure joy of photographing and filming the outdoors.
We cant wait to be able to share this film to encourage and inspire folks to embrace the sense of wildness and the challenges that riding bikes in Scotland in winter brings.
Graeme McLean Head of DMBinS
We'd like to thank Screen Scotland and Cut Media for their trust, support and belief in this concept and idea. This only worked because of this collaboration. We'd also like to thank the seven Fresh Cut trainees for their enthusiasm, zest for learning and being part of our team for six months. They have each delivered incredible films and have been a total joy to work with. We at team DMBinS have all been impressed by each one of them and have learnt a lot through this process.
We are starting an evaluation for the programme and will be actively seeing funding to run again, with all the lessons and learnings from this first cohort, built in.
It's no coincidence that we advocate for and strive to get programmes like these off the ground. Yes, the benefits to the paid trainees involved are clear to see and (we hope) have the potential to be life changing, but on a strategic level, programmes like Fresh Cuts can have a greater impact.
We are responsible for overseeing the Scottish Mountain Bike Strategy 2023-2025 ( MTB Strategy) and delivering many of the actions within it.
This programme is just one of the many areas of our work that helps Scotland achieve its strategic aim for Scotland to be recognised as the ‘European Leader in Mountain Biking’, as detailed in the MTB strategy. The growth of Scottish MTB media companies and the increased level of promotion emanating from Scotland will help reach the aim that Scotland’s MTB economy will be worth £258m GVA per annum by 2025.
From a tourism and screen tourism perspective, the MTB strategy recognises that after the success of the 2023 UCI Cycling World Championships, global eyes will remain on Scotland. It is important that we continue to inspire and work to promote Scotland as the best place in the world to visit and ride.
This programme will support this aim by developing the skills required to produce compelling, authentic and creative content that we will use to showcase the amazing and accessible mountain biking infrastructure that Scottish people and visitors to Scotland can access.
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To develop and sustain Scotland as a premier riding destination we help ensure that the right trails are in the right place, and built and managed by the right people.
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Mountain biking can play a role in making Scotland healthier. By increasing participation, through targeted programmes, we aim to help make our amazing country a healthier and happier nation.
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Our work focuses on building on our key destination's strengths, pushing for development and supporting areas and businesses to improve the experience for riders.
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We work with Edinburgh Napier University, through MTBCOS, and our enterprise agencies - encouraging businesses to develop and promote new products and services for mountain bikers contributing significantly to the sustainable growth of Scotland’s economy.
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