This year we ran workshops and webinars to inspire, encourage, and support existing mountain bike businesses to keep innovating, collaborating, and improving their level of service to riders in advance of the Cycling World Championships
These webinars were also designed to help inspire and support those new to the mountain bike market to understand the basics and begin to improve their level of service to riders.
In Aberdeenshire, we delivered training programmes, workshops and engagement sessions for businesses, stakeholders and bodies connected with the development of MTB Tourism. The annual NEAT Industry event delivered providing project updates, connections, insight and inspiration, Industry workshops and delivered 1:1 sessions throughout the year on marketing, business management, industry insights.
In total, we have worked with over 100 businesses in 2023. With workshops and additional support including social media video content training, understanding the mountain bike market, engaging businesses in bike plan trail development, and provided businesses with additional equipment to further grow and improve their offer.
Our business support is largely through our regional co-ordinators and are funded exclusively through regional economic development funding.
We would like to thank Opportunity North East, Scottish Enterprise, and Aberdeenshire Council for supporting our sector, and wider adventure, through North East Adventure Tourism for funding, and supporting, our work in Aberdeen and Aberdeenshire.
In the Highlands, our business development work is supported by Highlands & Islands Enterprise and DMOs including Lochaber Chamber of Commerce/Outdoor Capital UK, Cairngorms Business Partnership, Skye Connect, Venture North, Kyle of Sutherland Development Trust, and Wester Ross Biosphere.
Our workshops and business support in the Scottish Borders are funded by UK Government, through the Shared Prosperity Fund, and Scottish Borders Council.
Using evaluations of the impact of these projects we hope to engage more destinations across Scotland in 2024. We continue to promote the unique mountain bike tourism resources found within scottishMTBtourism.com. The resource was promoted throughout the Cycling World Championships in various promotional material aimed at tourism businesses looking for support to better cater for visitors to the event