I Support Scottish Mountain Biking
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Christof is Professor of Marketing and Head of Research at The Business School at Edinburgh Napier University, and a Marketing Academic Expert at Mountain Bike Centre of Scotland (MTBCOS).
Christof regularly collaborates with companies and industry associations to help resolve issues in the areas of customer and partner relationship management, innovation marketing, and marketing control & monitoring. In the context of mobility, he has worked in empirical projects across various mobility modes including cycling, automotive, aviation, as well as cross- and intermodal mobility.
Christof’s work has been published in leading academic journals such as the Journal of Marketing, Journal of Retailing, Journal of Travel Research, Industrial Marketing Management, and Psychology and Marketing.
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The largest of the UK’s national parks, the Cairngorms is made up of over 4,500sq km of un-spoilt countryside, has 5 of the UK’s 6 highest…
As a company, Trek are hugely supportive of the Scottish mountain bike scene and we would like to share some of the areas that they are getting involved and really making a difference.
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