The increase in people looking for new adventures closer to home and seeking new ways to enjoy the outdoors, largely as a result of the COVID-19 pandemic, has seen an astronomical rise in the numbers looking to try cycling and mountain biking, either for the first time, or renewing a former passion.
It was recognised that there was an opportunity to reach out to this new audience to help them make the right choices around what kit they would need, the opportunities for riding across Scotland and help inform them of their rights and responsibilities when adventuring on two wheels.
As a result, DMBinS have worked with Decathlon to help provide their customers, and those would-be mountain bikers, with all the information they needed to get started, via our handy Scottish MTB Ride Guide.
Of the initiative, Graeme McLean, Head of Developing Mountain Biking in Scotland said:
“We were extremely keen to be involved with Decathlon on this exciting and timely project. The rise in the number of people accessing the outdoors and venturing into our trail centres, countryside and wild spaces by bike has been incredible. Part of our role within DMBinS is to increase participation in our sport in a sustainable way, whilst spreading messages of good practice and highlighting our rights and responsibilities, as to how we access the outdoors.
“There are so many opportunities for great riding here in Scotland, from purpose-built trail centres and tracks, to natural adventures that make the most of our progressive outdoor access legislation. This opportunity to reach a large number of people, many of whom are new to the sport, and provide them with the best places to ride, things they need to consider and information about our responsibilities as we do so, was warmly welcomed. We recognised that Decathlon are a fantastic option for people who are accessing a sport for the first time, or are trying a second hobby - they really do cater for everything! We look forward to supporting Decathlon through this launch and getting this message out to as many people as possible.”
Ben Hatton-London, Decathlon UK Scotland Leader, added:
“Here at Decathlon we are inspired by the belief that the best sports products should be accessible to everyone. Decathlon is dedicated to helping, inspiring and guiding people through sports experiences and we believe that discovering new sports and being active is an important part of life. Living well shouldn’t just be for a privileged few.
“We are delighted to have worked with the team at DMBinS to produce this new resource to provide advice and guidance to those trying out mountain biking for the first time. The information will help people make the right choices for kit, ensuring their safety and comfort, and will provide them with the knowledge and information that they need to get the best out of their experiences. It will also give them a handy guide to the best places to ride across Scotland and help them make the most of holidays at home.”
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