Innerleithen based Enduro Sports Organisation joins forces with the home of Eurosport
A Scottish Borders company is riding high after securing significant investment from one of the world’s largest broadcast corporations, Discovery, Inc.
Innerleithen-based mountain bike events company the Enduro Sports Organisation, which owns and operates the Enduro World Series (EWS), announced this week that the USA based media company has invested with a view to creating live coverage of their races.
Discovery, Inc is home to Eurosport and the Play Sports Group, who along with the existing EWS team, will work on new technologies to bring the stage race format to air.
And the Borders will be one of the first destinations to benefit from the investment, when the EWS hosts its first UK race in six years in Innerleithen this October, at the Vittoria EWS Tweed Valley. The race festival will see some of the world’s fastest enduro racers take to the area's iconic trails, alongside amateur and e-bike racing, kids events, family-friendly entertainment and street food.
The EWS currently has ten employees on its books, but is preparing to rapidly expand its staff over the coming months.